Justine Abigail Yu is a communications and marketing strategist for the social impact space and has worked with organizations operating in North America, Central America, East Africa, and Southeast Asia. Her expertise lies in growing social enterprises from the ground up through strategic digital marketing, compelling storytelling, and genuine community engagement. Justine is also a fierce advocate for diversity, representation, and ethics in marketing.
She is currently the Communications and Marketing Director for Operation Groundswell, a non-profit organization that facilitates international service learning programs for youth. She has also recently launched Living Hyphen, an intimate journal that explores the experiences of hyphenated Canadians and examines what it means to be part of a diaspora.
Justine Abigail’s mission is to stir the conscience and spur social change.
You’ve seen it all before – the same stock photos exoticizing places, the lazy representations of “locals” in traditional costumes, the clichéd aspirational/inspirational quotes. It’s tired, it’s boring, and even worse, some of this stuff is straight up problematic. As an entrepreneur, blogger, marketer, and/or influencer, Justine will show you how you can harness your business and platform to promote ethical stories about the places you go and the people you meet along the way.
Connect with Justine to level up your marketing collateral and ensure that what you’re putting out there is ethical, diverse, and simply more compelling.
Justine is an in-house coach for Wanderful’s Creator Collective, an online program for travel influencers and creative entrepreneurs who are ready to scale their business and want a supportive community of women to guide them.