Nina Zadeh is the co-founder and Director of Partnerships at Sidewalker Daily, a marketing consulting agency who works on both sides of the influencer equation. On one hand, she works with destinations and hospitality clients on their influencer marketing initiatives and social media strategy. On the other hand, Nina works with influencers and bloggers to help transform their travel influence, provide opportunities through Sidewalker Daily’s signature Press Trip Program and create sustainable businesses online.
By managing influencer press trips for clients such as the Costa Rica Tourism Board and The Santa Maria, A Luxury Collection Hotel & Golf Resort, Nina is able to shed light on the client perspective to the Sidewalker Daily community of bloggers and influencers. Nina’s unique position on both sides of the industry helps bridge the gap between travel brands and influencers to ensure every partnership is a win-win for all involved.
Since 2009, Nina has also worked as a brand strategist and strategic partnership consultant to fashion and lifestyle companies. She has helped her clients land partnerships with major brands such as Whole Foods Markets, Lord & Taylor, Drybar and Contiki Tours, among many others.
Nina received her MBA in Marketing from Fordham University in New York City and holds a B.A. in Economics and Communications from Boston College. Fun fact: Nina grew up between the Bahamas, France, Miami and Dubai and speaks four languages. She now lives in South Florida with her husband, daughter and beagle mix Riley.