The word incredible is defined as, “so extraordinary as to seem impossible.” The life and career of Deesha Dyer, then, can best be described as such: incredible. Ms. Dyer is a speaker, writer, and Creative Event and Strategy consultant whose talent is so undeniable, the Obama Administration hand-picked her to join their staff.
A Philadelphia native, Deesha’s unconventional story is woven together by themes of heart, dedication, and an incessant quest for excellence. After graduating from Milton Hershey School, a private philanthropic boarding school in Hershey, PA, college seemed inevitable. She enrolled in a four-year university, but returned home shortly afterward due to financial hardships. Never one to be deterred by setbacks, the self-proclaimed “come-back kid” began strategizing her next move.
Deesha landed a position as an assistant at the Pennsylvania Real Estate Investment Trust, where she honed her skills of detail orientation and project coordination. Her side-gig as a freelance hip hop journalist was the perfect complement to her day job, teaching her how to exercise resourcefulness and work with a variety of personality types to complete her story assignments.
At the age of 30, Ms. Dyer returned to school and pursued a degree in women’s studies. While taking classes at the Community College of Philadelphia, she became an intern in the Office of Scheduling and Advance at the White House. This opportunity would be the start of her seven-year tenure at the White House, where she served the Obama Administration in a variety of positions such as Associate Director for Scheduling Correspondence (2010), Hotel Program Director (2011), Deputy Director and Deputy Social Secretary (2013).
In 2015, this around the way girl from Philly took on her role as the Special Assistant to the President and Social Secretary, further making what seems extraordinarily impossible, possible. Her effervescent personality and unmatched work ethic were ideal for this challenging position, as she oversaw a team that coordinated the monumental visit of Pope Francis, State Dinners with heads of states from China, Canada, and Italy; and booked legendary performances by stellar artists such as Beyoncé, Bruce Springsteen, and the cast of the Broadway musical Hamilton. An event she co-produced, BET’s Love & Happiness: An Obama Celebration, won a 2017 NAACP Image Award for Outstanding News/Information Special.
In addition to her expertise in event coordination, logistics, protocol, and statecraft, Deesha’s heart beats most loudly for community service. She’s worked with the Youth Health Empowerment Project, was a CARE advocacy volunteer and board member at Action AIDS, and serves as Executive Director of beGirl.world, a global empowerment and education travel program for teen girls she co-founded in 2014. A passionate advocate for women, she seeks to inspire them to believe that they are enough and can achieve their wildest dreams – just like she has.
Deesha has been featured in national media outlets including TIME, The New York Times, Marie Claire, Essence, Vogue, Refinery29, Forbes, The Root and Washington Post. A charismatic speaker with unbridled optimism, she now shares her message of hope, hard work, and living life on your own terms with audiences across the country, while running her private consulting firm.