Bigger Isn’t Always Better: Understanding Followers and Engagement Metrics

Hilton Milwaukee City Center April 22, 2017 3:30 pm - 4:30 pm

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Today, marketing professionals are getting savvier about what’s most important in working with influencers. The results are in, and it’s not necessarily about how many followers you have. In this talk, you’ll hear two perspectives on why growing your audience and community matter, but not at the expense of engagement. We’ll discuss strategies for authentically increasing engagement, how to present and emphasize engagement rates when building partnerships, and some stats on what “good” engagement rates are on key platforms. If you’re looking to leverage your travel experiences and blog to professional opportunities, this talk will give you insight from the marketing people on “the other side,” as well as actionable tips on successfully building long-term partnerships.

What You Can Expect to Learn:

  • Strategies for authentically increasing engagement
  • How to emphasize the importance of engagement rates when pitching brands
  • Stats on what “good” engagement rates are on key platforms
  • Tips on establishing long-term partnerships