PRE-CONFERENCE EVENT, BLOGGER 101 DAY: Creating an Editorial Calendar: How to Develop Your Content Strategy and Build Early Engagement

Hilton Milwaukee City Center

2:15 pm - 3:15 pm

Blogger 101 Day

Have you ever sat in front of your computer, agonizing over what to post on your social media accounts or blog that day? Learn about the role of the editorial calendar in a successful digital marketing program, and then dive into the best tips and tools — including helpful apps and software — for calendar creation. You’ll learn the nitty-gritty of how to build a calendar that’s specific to your blog or business, plus professional editors’ tricks for when and how to repurpose content.

What You Will Learn:

  • The role of the editorial calendar in a successful digital marketing program
  • How to craft a content strategy that encourages engagement
  • The best tips and tools for calendar creation