We have an absolutely incredible line-up of sponsors at WITS ’17, all eager to meet travel influencers with different audiences, different niches, and different platforms of strength.
That’s why we’re hosting a special Power Networking Hour that will give you time to sit down one-on-one and in group settings with these brands.
We’ll be releasing a tutorial very shortly that will walk you through how to sign up for these meetings; in the meantime, we’d like to help you get ready by letting you know some tips and best practices for making the most of this time! Whether you’re a seasoned pro or just starting out, here is a refresher course on meeting with potential partners.
Know yourself — and your audience
First things first, make sure you set up meetings with brands you could actually see yourself working with and that would actually resonate with your audience! Out of WITS, if you’re all about budget travel, you likely wouldn’t take a meeting with a super high-end hotel — the same thing applies to WITS. There are only a limited number of meeting slots per sponsor, so please respect your fellow attendees — as well as the sponsors — and only set up meetings with those that align with your brand.
Do your research
And to that point… do your research! Information on all our sponsors can be found on the WITS website, so be sure to take a look and not only figure out which brands would be right for you to work with, but also why. Show the brands that you care about them and want to work with them, whether it’s visiting their destination or being an ambassador of their product. Some initial homework will go a long way once you’re sitting down face-to-face.
Remember, you know about these brands, but they may not know about you — so come prepared with business cards, your media kit, and anything else that defines you and your brand. You want to stand out and be memorable, so make sure you remember to hand out your material (as well as talk to it!).
Don’t be afraid to tell a brand exactly why they should work with you and what you bring to the table. Show them statistics and speak to past success — this is the kind of stuff that may make the difference between you and another influencer. In other words — sell yourself and your brand! You are worth it 🙂
Have some ideas — but have an open mind, as well
Talking about past experiences with other brands is great, and speaking to the types of partnerships you’d like to have is key. But remember to also be open to what the brand is thinking about. They may have worked with influencers before or they may be diving into this for the first time — either way, this conversation is just an initial starting point, so it’s good for both sides to be open about their ideas and how they’d ideally like to work together (the rest can be hashed out later).
The last thing you want to do is leave a meeting with a potential partner and promptly forget what was discussed. Always have a pen and pad of paper handy to write down things like names, email addresses, and a few items that were discussed, or jot down some notes right on their back of their business card. You have no idea how handy this will be a couple days later after the excitement and adrenaline of WITS has died down.
Most importantly, be yourself. The faces representing brands are people themselves, and they’re looking for someone real — that, after all, is the whole crux of influencer marketing! Take a deep breath, relax, and let your personality shine through. Numbers and presentation matters, of course, but at the end of the day, you are your brand — make sure to showcase yourself as accurately as you can!